Sesse Elangwe’s x Levi’s Strauss & Co 

Bwo Art is thrilled to announce that US based Cameroonian artist, Sesse Elangwe, has collaborated with clothing brand, Levi’s Strauss & Co, on the global window treatment celebrating the 150th anniversary of their iconic 501 jeans.

The fruit of this collaboration between the artist and the clothing brand is currently on display on Levi’s store windows across the world in New York, Paris, Tokyo, Berlin, Los Angeles and more. 

Tasked with the mission to create a work which celebrates the brand’s iconic jeans while infusing his signature, Elangwe created an original painting directly on glass which he titled, “Finding The Light.” In this work, a see-through figure of a fierce woman wearing dreadlocks arranged in a bun emerges from 501 denim jeans and wearing on her face, Sesse Elangwe’s signature enlarged eye, which represents enlightenment. 

Asked about how he felt working on this project, Sesse Elangwe said:

“The whole idea and conception was an amazing experience as this was something new to me. I had to go beyond the normal creative process to create a unique piece for the Levi’s window campaign. I titled the work, ‘Finding The Light,’ and the general idea behind it was to express myself in a way that would invite viewers to get into the work and find some sort of light from the experience they would get wearing Levi’s 501 jeans. Normally, when you wear an outfit you like, you feel comfortable and can express yourself confidently; hence in this original piece, which was executed on glass, the subject is wearing jeans of opportunities and with her confidence, she has a bigger vision on life.”

On our part, Bwo Art is honored to have advised Sesse on such an exciting project, and to have been part of the creative process. Seeing how creative and resourceful he can be when a new challenge is brought to him make us keener about working with him, and has us more excited about the future. 

The Coalition For Young African Artists 

Bwo Art is also thrilled to announce the launch of the Coalition For Young African Artists (CYAA), a pro-bono initiative piloted by Bwo Art under its corporate social responsibility program. This initiative was created to support emerging artists working in Africa through free counseling. To launch CYAA, Bwo Art teamed up with artists Alexis Peskine, Emma Prempeh and Solomon Adufah. The main objective of this initiative will be to provide critical feedback, sufficient information and insights to young artists evolving on the African continent, in order to help them navigate the art world and build a successful career.  

To learn more about this initiative and apply, please click here.


For press or general inquiries, please contact:
brice@bwoart.com